DKC|Marketing Getting the word out for
here...thank you for your interest in DKC Marketing and our family of services. There's a good
chance you’re here because you want to hire a professional copywriter, and we’re sure you want to know more about a
writer before you hire him. If we were sitting face-to-face, chatting in your office, you'd ask me
questions. Let me try to anticipate a few of those questions and answer them
Q:"WHAT ARE YOUR QUALIFICATIONS AS
A COPYWRITER?" A: As a professional freelance
copywriter, I've written for a great many industries, corporations and non-profit organizations throughout North
America. My writing skills and business experience have brought in millions of dollars for my clients. This is
simply because I write clear, engaging, accurate copy that persuades, motivates to action, and gets
My writing skills
have been developed over three-plus decades in corporate business and industry. They have been honed
through professional training by the most highly-esteemed direct response copywriting institute in the
country. The impact and effectiveness of my writing is further strengthened by field-tested people skills and
my years in professional sales. Learn More
Q: "DO YOU
HAVE EXPERIENCE IN MY FIELD?"
A: If you are a
small or medium-sized business, online or offline, reaching out to your audience through corporate communications,
B2B or direct response—or a non-profit organization that reaches out to members, donors or buyers through
online, print or broadcast media—there is a very large chance that I have specific experience in your type of
product, service or cause. And if not, the rules of effective marketing transcend the boundaries of industry and
business specifics. People are motivated by similar stimuli and the psychology of selling is the same across the
board. I am a research expert as well as a copywriter. Every teacher is the best student and I strive to be that in
whatever projects I undertake. And the results bear this out.
KINDS OF ASSIGNMENTS DO YOU HANDLE?"
A: I cover the
full spectrum...sales letters, e-mail campaigns, landing pages, Web content and fundraising
letters. Additionally, I create a wide assortment of marketing communications materials including ads, feature
articles, slide presentations, catalogs, corporate reports, white papers, brochures, scripts, speeches, press
releases, newsletters, online direct response and direct mail. I can't predict how many responses my copy will
pull for you. But I can — and do — guarantee your satisfaction with the copy you receive from me.
Q: "WHAT IS
A COPY CRITIQUE?"
A: Copy Critique
provides an objective review of a of your direct response package, script, finance plan, brochure, magazine ad
or fundraising package. You can have me critique either an existing piece OR a draft of copy in progress. It's up
to you. Learn More
Q: "WHAT IS
YOUR COST FOR A COPYWRITING PROJECT?"
A: For any
copywriting assignment — a direct response package, a sales letter, an ad, a brochure, a feature article, a website
— whatever your copy needs are — just let me know what you have in mind and I'll quote you a price. Our
Schedule of Estimated Fees presents typical prices for a variety of different
projects. If you would like a copy, please feel free to e-mail us and I’ll
send it to you.
A: Ideally 2-3
weeks are preferred to develop and complete your copy. That gives DKC the optimal time for each phase: research,
write, polish, edit and revise until the copy is at its best.However, we realize you can't
always wait that long. So if the job is a rush, just indicate the date by which you must receive the copy on
the enclosed order
form. If DKC takes on the job, it is guaranteed that you will have the copy on your
desk by that deadline date, or sooner. No matter what the deadline, the copy submitted to you will be right.
You can depend on it.
Q: “WHAT IS YOUR POLICY REGARDING COPY REVISIONS?"
A: Just tell me
what you want improved or revised, describe briefly the needed changes—and we'll make them. Promptly. There is NO
CHARGE for rewriting. Revisions are included in the flat fee we've agreed to for the assignment, provided they are
assigned within 30 days of your receipt of the copy, and are not based on a change in the assignment made after
copy has been submitted.
The vast majority
of our clients are extremely pleased and enthusiastic about the copy when they receive it. But if you are not 100
percent satisfied, I will personally revise the copy according to your specific guidelines... at my
Q: “HOW DO
I ORDER FROM YOU? WHAT’S THE NEXT STEP?"
A: Putting DKC to
work for you is easy! First, tell me about your client base and the nature of your project. Tell me a bit
about your product, service, cause or institution. Send me your brochure, catalog, product—any and all pertinent
literature that will give me the background information I need to write your copy. Use this order
form as a guideline. But don't worry about organizing anything - I'll do that. If I have any
questions, I'll pick up the phone and ask.
When you give me
the go-ahead, DKC will write the assignment for you. You will receive your copy on or before the deadline date. .
.and remember, it is guaranteed to please you.
There is no
charge to discuss your projects or ask for a cost estimate—and no obligation to buy. Contact
me at (630) 310-8651 or e-mail me at firstname.lastname@example.org.
"His copywriting skills are
you're looking for more results and a serious team player, I highly recommend
David for your next
project. " -Joshua
Boswell,Kansas City, MO
“David is a very committed
and talented writer. I have worked with many ... none hold a candle to his initiative, his ability
todive into and
understand engineered products and deliver a final product on time and under
budget.” -Deron Austin, Director of Marketing &
Communications, Mueller Company, Chattanooga, TN